The End of Overeating: Taking Control of the Insatiable American Appetite by David Kessler
The author, David Kessler, is an American pediatrician, lawyer, and author. He was the Commissioner of the Food and Drug Administration (FDA) from during the 1990s. While FDA Commissioner Kessler was made famous as he crusaded against tobacco companies Now back in the academic world he has taken on American obesity problem. The End of Overeating, a New York Times Bestseller, is both his diagnosis of the problem and a prescription for its treatment.
"A compelling book about overeating and the obesity pandemic. Dr. Kessler thoroughly examines the nature of our relationship with food and why it is critical to understand and modify our behavior to reverse this global threat to health and well-being." —David Satcher,
former surgeon general and director of the Centers for Disease Control and Prevention
Kessler delves into the psychology and neuroscience of our food cravings, seeking an explanation to why so many people are unable to resist unhealthy foods. He concludes that we're extremely susceptible to reward-conditioning when the reward consists of foods that combine fat, sugar and salt, and that the food industry has evolved to deliver extremely efficient, super-sized portions of fat-sugar-salt bombs in a variety of satisfying textures and presentations. He explains that most diets are made to satisfy, while the North American diet has been created to entertain.